There are dozens of web sites that specialize in bringing advertisers and bloggers together. This competitive industry is called pay per post blogging, and it's taking the internet by storm.
Advertisers dish out cash for writers like you to blog about them. It's good exposure for them and the pay is great for the amount of work involved.
This article will help you learn how to rise above the competition and produce higher quality paid posts that your sponsors and readers will love.
Instructions1. Think long term.Behind the scenes, advertisers rate the quality of your blog posts. If a particular advertiser isn't pleased with the way you handled the job, it could potentially damage any chance you have at getting paid to blog in the future.
So while it may be easy to write a quick post for $5, it's better to invest a bit of extra time to understand what your advertiser wants out of the deal. Read the request completely. If an advertiser says, "A second link to our website would be appreciated, but is not required", go out of your way and create that second link. Do what you can to please them, and they will return with more opportunities for you.
Also, just because you are writing a pay per post ad doesn't mean it can't be a normal blog post that your typical readers would enjoy. Spend some time on the sponsors website or searching the web for information that you can use in your post that also fits the content of your blog. It will make your content more seamless and you'll also have a post to be proud of.
2. Be honest.If you've never tried a service or bought a product from the company paying you to blog about them, don't lie about it in your post. It may seem like a good idea on the surface, but think of it this way... your sponsor is paying you for the post. If you lie, they are paying for a false testimonial. This can hurt their company, ruin your reputation as a writer and can get you banned.
Instead, think about reasons why you might use their service or product. How would it help you? How can it help your visitors? Write about these things if you are at a loss for words.
3. It's a secret.If you want future work, don't tell your readers that you are writing paid posts. This includes filtering the posts into a "paid post" category, or tagging them as such. You are basically telling your sponsor that you are embarrassed to write about them.
Remember step one. If you write quality blog posts and casually incorporate the ad, it will look natural. There's no reason to be ashamed. You are helping the company to help you.
If you must mention that the post has been contracted, do it in a positive light. Say "Thanks to ______ for sponsoring my blog!" or "A big thank you to ______ for the support. Check out their website!"
4. Get creative.Make your posts stand out! If you link to your sponsors website, change the color of their link to make it different from all of the others on your blog. This will draw attention to it, which is what the advertiser wants.
You can also spice up your posts with pictures or clip art. You can find a lot of royalty free stock photos on the web if you search a little. This is easy, and it shows your sponsor that you've put a lot of thought and energy into making your post as eye catching as possible. They will love you for it!
5. Keep the posts at a minimum.The paid posts, that is. Your blog should flow seamlessly from post to post. If you mainly blog about celebrities, it would be strange to see a post about Britney Spears and then read about online casinos in the next post and baby formula in the post after that. Keep your sponsored blogging to a 1:10 ratio. That means for every paid post that you do, make sure you've written ten regular blog posts - give or take a few - before you take on another job.
Not only will your visitors stick around to read your posts, but your sponsored posts won't get lost in an ocean of advertisements. Being selective will also force the advertisers to compete for your posts, earning you more respect and of course, more money.
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